tap vortexVortex Memory
Funnels forget. Vortexes remember.
Every store knows what people bought. A vortex also knows what they wanted, why they didn't buy and where they came from. Then it uses that to bring each shopper back to the right thing.
Your store knows what sold. A vortex also knows what each shopper wanted, and why they left.
They tap an ad. The vortex knows which one.
They answer two questions. Every answer is kept.
They get their match. And everything they looked at.
They fill a bag. Then they leave.
Thursday, they're back. No login. No starting over.
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The problem
To most stores,
every shopper
is a stranger.
They came, they looked, they told you what they wanted. Then they left, and the store forgot all of it.
Most shoppers never log in.
So the store has no idea who they are.
Every return looks brand new.
Same person, third visit. Still a stranger.
Recommendations guess.
“You may also like” is built from what's popular, not from what this shopper said.
Every tool keeps its own copy.
The ad knows the click. The store knows the page. The email knows the open. None of them know the person.
You see what sold. Never what they wanted.
Why memory matters
A funnel pushes everyone down the same path, then forgets them at the end. A vortex remembers what each shopper wanted, why they stopped and where they came from. Then it brings them back to it, on your own site, in memory your store owns.
What a vortex remembers
Everything that helps.
Nothing that doesn't.
Each shopper gets one memory on your store's own site. It fills in as they go. No account, no login, no starting again.
For the store owner
Your shoppers keep telling you things.
Now you can hear them.
Ten tools that turn every shopper's memory into decisions: what to stock, who to follow up, which ad to scale and what to say next.
Every visitor has a story. Now you can read it.
A timeline for each shopper, even the ones who never log in. Which ad brought them, what they answered, what they looked at, where they stopped and what brought them back.
A map of what people want. Including what you don't sell.
Every answer lands on one demand map. Dark squares are big demand. Gaps are your next product.
The ones who nearly did. And what will bring them back.
Which ad brings which shopper. And what they buy.
Every shopper remembers the ad that brought them. So you see what each ad's people want, not just their clicks.
It spots a better match. You decide.
Three moves for the week. From real answers.
Ask in plain English. Get the answer, with the counts behind it.
Why they bought, right on the order.
In your Shopify admin, for packing and for support.
Build an audience from what people said.
Your shoppers. Your memory. Your call.
For the shopper
Memory they can see.
And change.
Being remembered should feel helpful, not creepy. So shoppers see what the store knows, why it picked what it picked, and can fix or forget any of it.
The Memory Card.What we know, in plain sight.
What they told us, what they did and what we guessed. Edit it or forget it in one tap.
Welcome back.Still right?
Returning shoppers start where they stopped. One tap to confirm, one tap if things changed.
The Memory Link.Any device. No login.
One private link opens their memory on their phone, laptop or tablet. No password, no account.
Why we picked this.No mystery picks.
Every match shows its reasons, in the shopper's own words. Trust comes from seeing why.
The Refill Clock.Before they run out.
From what they bought and when, the vortex knows roughly when a refill is due, and reminds them once.
Privacy
Privacy isn't the fine print.
It's the feature.
Shoppers are wary of being tracked, and they're right to be. So memory works the other way round: asked for, kept small, shown to the shopper and owned by the store.
of Australians say online tracking, profiling and targeted ads aimed at adults are not fair and reasonable. A memory shoppers can see and control is the answer to that.
Source: Office of the Australian Information Commissioner, Australian Community Attitudes to Privacy Survey 2023, Figure 36.
Asks before it remembers.
Only what's needed.
Answers, picks and steps. No browsing history from other sites, no selling, no guessing who someone is.
See it. Fix it. Delete it.
Every shopper can open their Memory Card, correct it, or forget everything in one tap.
The store owns it.
The memory belongs to your store. Export it, set how long it's kept, delete any shopper on request.
Built with the Australian Privacy Principles and GDPR in mind.
Where the memory shows up
One memory.
Everywhere you work.
- Your vortex
-
Welcome back
Returning shoppers land where they stopped, with their answers, match and bag.
Better matchesPicks start from what each shopper said, not what's popular.
- Shopify
-
On every order
The reason they bought sits on the order, for packing and support.
Your normal checkoutNothing about checkout changes.
- Klaviyo
-
Follow-ups that know them
Answers, match and bag go to your own Klaviyo, with a link back to where they stopped.
AudiencesSegments built from what shoppers said, ready for flows and campaigns.
- Meta
-
Audiences from answers
Send consented audiences built from answers, not guesses.
Ad memorySee which ad brings which shopper, and what they go on to buy.
- Your inbox
-
Monday briefing
Three moves for the week, drawn from real answers.
- Your files
-
Export
Download every memory as a spreadsheet, any time.
RetentionMemories are kept 13 months from a shopper's last visit, then deleted.
For coaches and store builders
Built for the people
who build stores.
If you build stores, or coach the people who run them, every store you launch can remember its shoppers from day one.
Memory from day one.
A new store usually starts blind. With a vortex, it learns from its very first visitor.
Every store its own vortex.
No templates. Each vortex is built around that store's own products, questions and customers.
Each store owns its data.
The memory belongs to the store owner. They can see it, export it and delete it. Nobody else sells it.
FAQ
Questions?
Answers.
The offer they clicked, their answers, their matched product, their bag, the products they looked at, the last step they reached, their visits, their size and their email once they give it. Nothing more than the store needs to help them.
No. The vortex checks your store's cookie consent first. If a shopper says no, nothing is saved and they still get a normal vortex.
The memory lives on your store's own site, so it works without an account. Some browsers, like Safari, clear site storage after a while. That's why a shopper who gives their email once, or opens their Memory Link, is recognised again on any device. No password.
Yes. Their Memory Card shows what they told the store, what they did and what was guessed. They can fix any of it, or forget everything in one tap.
Your store does. Export it any time, choose how long it's kept and delete any shopper on request. Tap Vortex never sells it.
Yes. Answers, matches and bags go to your own Klaviyo, so follow-ups know what each shopper wanted. Audiences built from answers can go to Klaviyo and Meta.
Never. It suggests better matches when the answers point to one. Nothing changes until you tap Approve.
No. A funnel pushes everyone down the same path and forgets them at the end. A vortex asks, matches each shopper to what suits them, and remembers them, so every visit picks up where the last one stopped.
Start with a free Leak Check and we'll show you where your store leaks and what a vortex would change. Or see the Shopify app to design your own.
Ask us a question and we'll reply with a voice note or a short video. No calls.
Start here
Give your store
a memory.
Get a free Leak Check: a private video of where your store forgets its shoppers, and what a vortex would change. No call.
Got a question first? Ask us and we'll reply with a voice note.