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Fieldhouse & Co. is a concept store made for this video, not a client. Every vortex is shaped differently.

Chapters

1. 0:031. Where it startsEvery vortex starts with your store as it is today.
2. 0:272. Shaping it around the storeWhat you sell, who buys it and the offer decide the shape. No fixed recipe.
3. 1:003. Building it inside the themeYour fonts, colours and real products. Same cart, same checkout.
4. 1:274. What the shopper experiencesOne guided path, straight to checkout, inside your store.
5. 1:455. Going live and testing itHalf see your page, half see the vortex. Revenue per visitor decides.
6. 2:096. What happens nextThe winner gets all the traffic, then we keep improving it, one test at a time.